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“SEE, SHARE, BE AWARE” CAMPAIGN LAUNCHES IN WILMINGTON, NC
Campaign Targets
Motorists, Cyclists and Pedestrians
WILMINGTON, NC (April 18, 2012) –
Wilmington community and government organizations have joined forces to create
the “See, Share, Be Aware” campaign.
Drawing upon the collective experience amongst the groups, the campaign was developed to equip motorists, cyclists and
pedestrians with proper knowledge, resources, and information needed to create
a safer roadway environment in the Lower Cape Fear region.
“It is our hope that motorists, cyclists, and
pedestrians will come to feel more comfortable co-existing on the roadways and
interacting in the crosswalks," said Suraiya Rashid, Associate Planner for the
Wilmington Urban Area
Metropolitan Planning Organization (WMPO).
 Launching in mid-April, components of the
campaign will include PSA’s, billboards, posters, a website and local event
involvement. There are three
overarching initatives to the campaign: See, Share and Be Aware.
See symbolizes the need for motorists,
cyclists and pedestrians to be visibile and predictable at all times and
particularly when entering the roadway.
Share
symbolizes sharing the road. Everyone
has a right to properly use multi-use paths and roadways and we all must be
particularly careful to be courteous to others at intersections.
Be aware symbolizes being conscious of your
surroundings and cognizant of the cars, cyclists and/or people around you while
on multi-use paths and roadways. It
also stands for being aware of rules and regulations. For example, bicycles are
legally defined as vehicles in the state of North Carolina.
“We look forward to
airing the PSA’s and displaying posters on campus throughout the year,” said
Sharon Boyd, Associate Vice
Chancellor - Business Services at UNCW.
The See, Share, Be
Aware campaign is supported by Back on Bikes, New Hanover County, UNCW, WMPO, City of Wilmington,
Live Fit Cape Fear, Cape Fear Cyclists, Town of Wrightsville Beach, Town of
Kure Beach, Town of Carolina Beach, Town of Leland, Town of Navassa, Town of
Belville and Pender County.
The project’s website www.seesharebeaware.com
will be live from the official launch date, Saturday April 21st.
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This club is located in Wilmington, North Carolina and serves the surrounding areas of New Hanover, Brunswick, Pender counties, and beyond. 
